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Thursday, May 21, 2015


The Importance of Branding


Since you are still starting, you cannot expect so many people to patronize the products and services that you have and do immediately. Company branding is the most efficient way to show potential customers what your business is about. It is reflected visually via the logo and company design elements as well as through verbiage in marketing materials, slogans and informational copy. Even business companies like Axis Capital Group Business Funding which has already achieved unprecedented progress all over America and Jakarta, Indonesia take their branding seriously. What makes a brand different from the rest though?

1. Uniqueness

Set your company from others by showing it in your logo and branding.  To do this, analyze what you do best and consider you target demographic. Use graphics and word choices that clearly reflect your business to your target audience, hence your brand. Use your branding to deliver clear messages.

2. Target Audience

Done correctly, your brand can assist you in getting a stronger foothold in your niche market. Your branding should also consider the target market that you have. Define your unique selling position and consider methods to communicate key messages to your desired audience. Use specific images or phrases to encourage the feel of inclusivity. Let them know the reason your company exists and how it can fulfill their needs. This can connect you to your target audience, engage them and motivate them to buy.

Review your target audience’s background. If they are from Saudi Arabia or Jakarta, Indonesia which are Muslim cities, you might as well consider putting HALAL logos in your products if you are into foods and drugs.

3. Emotional Connections

Set apart your branding by creating an emotional connection to your audience. Consider brand identification almost as important as religious preference and ethnic background when defining themselves online. The power of branding has successfully melded into that of personal identification and emotional connection. Just avoid complaints by having logo and tagline that shows discrimination and racism. The public is very sensitive about that.

4. Message Delivery

Having strong branding can evoke trust from your niche market. This can translate to your newsletters, emails and advertisements garnering a greater response, hence increasing sales. As people will already be vested in your brand, they will be confident that they will receive value for time spent reading your messages or researching your product.

5. Consistency

Focus on your long-term branding efforts to keep your business consistent. This consistency should transcend messages, product lines and audience appeal. It should enhance your business, adding depth to your company’s presence. This should allow you to grow and keep a loyal following. Your taglines should be able to get passed the changing and evolving world.


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